magic soap · clean made simple

The Magic
of Cleanliness.

From natural soap and the solid shampoo bar to the strongest problem solver: natural where it works, effective where it must. Plus do-it-yourself. Your magazine and recommendation portal for clean living.

Read the magazine The big soap guide

Our stance

We are not eco-dogmatic, we recommend the best for the problem. The gentle natural soap for your skin, the strong descaler for the bathroom. Honestly tested, clearly explained, fairly judged.

From the Magazine

Useful, honest, ready to use.

Guide

One soap, a hundred uses

Why a single good soap can do almost everything.

Soap

Aleppo soap: the big guide

The oldest soap in the world, and what the laurel content means.

Soap & Household

Curd soap: one bar, half a household

The versatile all-rounder, and where it does not belong.

All articlesBrowse the magazine →

Why Magic Soap?

Honestly recommended

Natural when it works. Effective when the problem calls for it. No greenwashing, no marketing talk.

For every problem

From sensitive baby skin to the limescaled tap, we have the right tip.

Made yourself, too

Guides for your own soap and natural cleaners: cheap, sustainable, rewarding.

What do you want to clean today?

Browse the magazine, we recommend what fits, you decide.

Read the magazine

The Magicof Cleanliness.